Job description
Role: Head of Performance Media
Channels: SEM, Social, Display, Programmatic
Location: Melbourne
Company Type: Digital Agency
Why work with this agency
- Full-Service Digital Agency offering - SEO, Search, Social, Programmatic & Email Marketing.
- State-of-the-art office located 50m from Public transport.
- Certified Great Place to Work.
- Google Premier partner, Meta Partner, HubSpot Partner, SemRush Agency Partner
- Heaps of public restaurants & cafes close by.
- Mental Health care days off on top of your Annual & Sick leaves.
- Tier1-2 Clients with specialization across E-commerce, Retail & Fashion Brands
What we are looking for
- 10+ years' experience in digital marketing working in an agency.
- A proven history of effectively executing digital campaigns and initiatives across Paid Social, Paid Search, and Programmatic Media buying for diverse clients.
- Experience in leading digital teams, managing cross-functional project groups, and fostering a collaborative team environment.
- Excellent client service skills, with the ability to build and maintain strong relationships with key stakeholders.
- Leadership skill in conceptualizing and implementing high-level strategic initiatives that align digital marketing with the broader goals of the agency.
- Demonstrated experience in successfully driving strategic initiatives and adapting to the rapidly evolving digital landscape.
- Understanding of budgeting, forecasting, and financial management as they relate to digital projects and marketing campaigns.
- Proficiency in measuring the effectiveness of digital strategies in terms of ROI and other performance metrics.
- Excellent analytical and problem-solving skills to navigate complex challenges in digital marketing.
- Ability to foresee industry trends and align them with the agency's future growth.
There are 5 Parts to this role
Team Leadership and Development:
- Recruit, train, and manage a team of Digital specialists. Create a dynamic team environment that encourages professional growth and innovation.
- Foster ongoing education and training for team members to ensure they are proficient in the latest media buying tools and strategies.
- Conduct regular performance reviews and provide constructive feedback to team members, helping them align with agency goals and improve their skills.
Strategic Planning and Execution
- Design comprehensive media buying strategies that align with the client's marketing goals, focusing on maximizing ROI across paid search, paid social, and programmatic buying.
- Allocate and manage budgets efficiently across campaigns and platforms to ensure optimal spend and performance. This includes forecasting and adjusting spends based on performance and market changes.
- Implement cutting-edge technologies and methodologies in performance media. Regularly test and iterate on advertising approaches to stay ahead of industry trends and achieve the best results for clients.
Operational Management
- Oversee the creation, execution, and optimization of media campaigns. This includes setting KPIs, continuous monitoring, and tweaking campaigns to ensure they meet or exceed these performance indicators.
- Utilize advanced analytics to track campaign performance and generate insights. Prepare detailed reports for internal stakeholders and clients, illustrating campaign results and offering strategic advice based on data.
- Ensure all media buying adheres to industry standards and best practices, including privacy laws and platform-specific guidelines.
Client Relationship Management
- Serve as the senior point of contact for clients regarding performance media strategies. Regularly update clients on campaign progress and strategic shifts.
- Work closely with clients to understand their business objectives and tailor media buying strategies to their specific needs.
- Quickly address any client concerns or issues that arise related to media campaigns, maintaining high levels of client satisfaction.
Industry Engagement
- Establish oneself and the agency as thought leaders by contributing to industry publications, speaking at conferences, and participating in webinars.
- Build and maintain relationships with media vendors, platform representatives, and industry peers to leverage for better service and insights.
Yugal Bhatia ( Yoogle )
[email protected]
www.linkedin.com/in/yugal-paxus
Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.
