Senior SEM Optimization Specialist (Sydney)

Job details

Posted
30 May 2024
Salary
AU$100000 - AU$120000 per annum + Yearly Performance bonus
Location
Sydney
Job type
Permanent
Discipline
Digital
Reference
265916

Job description

Role: Senior SEM Optimization Specialist
Digital Channel:
SEM (Google Ads, Display, Shopping)
Location:
Sydney



  • About The Role

    As the Paid Search Manager, reporting directly to the Head of Search, you'll be the mastermind behind our clients' search success on Google Ads and Microsoft Ads. Your expertise will guide an account team, and you'll have the autonomy to make strategic decisions that propel our company forward. This is your chance to own the performance, strategy, and growth of multiple brands and accounts.



    Why You'll Love Working With Us:

    • Career Growth: Learn and grow your career in an award-winning agency.
    • Training: Receive on-the-job training and support through our Training Academy.
    • Flexibility: Enjoy flexible working options (2 days office, 3 days home).
    • Team Culture: Engage in team lunches and social events, plus quality coffees on-site all day.
    • Prime Location: Work in a state-of-the-art office just 200m from public transport.
    • Rewards: Benefit from a yearly performance bonus and an Employee Assistance Program with free counseling services, health, and well-being discounts.
    • Wellbeing: Enjoy monthly mental health days on top of sick leave and annual leave.

    What You'll Do:

  • Lead and Mentor Team:

    • Guide a team of paid search specialists in developing, optimizing, and reporting on strategies.
    • Conduct regular meetings, set performance goals, and provide continuous feedback to foster growth.

    Manage Operations:

    • Oversee campaign setup, process adherence, and budget pacing.
    • Implement standardized processes for efficient campaign management and reporting.

    Develop and Execute Strategies:

    • Craft and implement innovative paid search strategies for high-profile brands.
    • Optimize campaigns through keyword research, bid management, and ad copy testing.

    Enhance Team Efficiency:

    • Establish and refine processes to streamline operations.
    • Develop training materials and leverage project management tools for team success.

    Hands-on Account Management:

    • Perform account audits, make optimization changes, and troubleshoot issues.
    • Ensure data-driven decisions align with campaign objectives.

    Collaborate Across Teams:

    • Work closely with Performance, Social, and Creative teams to align strategies.
    • Foster strong interdepartmental relationships for cohesive efforts.

    Client and Partner Relations:

    • Build strong relationships with clients, acting as a trusted advisor.
    • Maintain connections with Google and Microsoft for the latest industry insights.

    Stay Updated:

    • Keep abreast of new search initiatives and industry updates.
    • Participate in industry events and share learnings with the team.


    What You'll Bring:

    • Minimum 4+ years experience with Paid Search (Google Ads and Microsoft Ads)
    • Strong understanding of Google Search, Demand Gen, YouTube, Display, and PMax campaigns
    • Experience in managing and mentoring a team
    • Passion for all things Search
    • Proficiency with Google Ads Editor and Microsoft Ads Editor
    • Advanced knowledge of Google Analytics for data interpretation
    • Experience with financial data, forecasting, and budgets
    • Strategic thinker with a client-centric approach to problem-solving

Rachel Fernandez
[email protected]
www.linkedin.com/in/rachel-fernandez/


Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.