eDMs should follow the below guidelines:
The Paxus logo must be centred at the top of the email.
CTA buttons should be in the Paxus blue and in title case.
Use the Paxus navy as the background colour.
If you have sub-headings, use the Paxus green and white for body copy.
If the email contains a lot of copy, spread this out in sections like the example to the left-hand side.