The look and feel for our brand comes across strongly in the images we use throughout our collateral. We should have our primary navy colour dominant in the image. Imagery should also represent dark, tech, and futuristic photography.
High quality images should always be used. When printing, images must have a resolution of 300dpi and CMKY.
Figure 01.
Hero Paxus Image.
Figure 02.
Additional image examples.
For our ten specialisations, we use a graphic representation - either vector or icon - when referring that particular specialisation.
AI + Robotics | BI + Data Analytics | Cloud + Infrastructure |
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Digital | ERP + SAP + CRM | Executive IT |
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IT General | Project Services + Transformation | Security + Cyber Security |
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Software Development + Testing |
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More Brand Guidelines:
Logos
Colour Palette
Fonts
Tone of Voice
Office Signage
Word Templates
Proposal Templates
Business Cards
Flyers and Brochures
Social Media Posts
eDMs (electronic direct mails)