Digging Deeper: What do candidates prioritise during their job search?

Katelyn Buntz • May 14, 2024

Posted May 14, 2024  Katelyn Buntz

Digging Deeper: What do candidates prioritise during their job search?

Posted May 14, 2024 By Katelyn Buntz

​We know there are many factors that candidates consider when seeking a new role, or in choosing to accept or reject a job offer. One of the ways we narrow down exactly what’s important to candidates is data: what keywords do candidates use most? Which companies are most in demand? And, what do candidates tell us they care about?

Many factors are at play in candidate decisions at the moment. Market shifts, lifestyle and the rising cost of living are just some of the elements influencing their thought process. If you want to attract the best talent, it is worth noting what will make your organisation stand out from competitors.

​Flexibility is Key

Work-life balance is here to stay and remains a key consideration for job seekers. ‘Work from home’ was the top keyword search on Seek last year, and 51% of LinkedIn job seekers list ‘flexibility’ as a priority. A recent poll we ran on our own LinkedIn supports these statistics, with 41% of respondents listing ‘flexible working arrangements’ as their top priority.

Natasha Bhatia, Paxus Account Manager - VIC, notes that the “number one consideration I hear from candidates is flexibility – most are looking for a hybrid model still. They are open to working from the office 2-3 days per week. Flexibility, work-life balance and support clearly remain important, and these days can even be considered as adding to the culture of the organisation.”

Companies can leverage this priority by continuing to offer remote work options that benefit both employees and employers. By incorporating flexibility into core values, businesses can attract top talent who value autonomy and the freedom to work in a way that suits their lifestyle and productivity preferences.

​​AI Opportunities

As Artificial Intelligence (AI) transformation continues to drive the IT skill mix, candidates are also remaining acutely aware of the opportunities, and prioritising it in their search. Jobs that mention AI attract greater candidate engagement, and job ads on LinkedIn that mention AI have seen 17% higher application growth in the last two years compared to those that do not.

Providing opportunities to work with these technologies can be a significant draw. By offering roles that allow employees to work on AI projects, or by providing training in AI-related skills, businesses can attract individuals who are eager to be at the forefront of emerging technologies. In our LinkedIn poll, 22% of respondents prioritise development and upskilling, highlighting that one in five employees want to continue evolving their skills. An increase in AI opportunities is likely to be one of the considerations driving this need for learning.

​Money still Matters

Money might not be everything, but at the end of the day, salaries matter, particularly with the current cost of living crisis across Australia. One in five of our LinkedIn respondents listed remuneration as their top factor when selecting a job, and 70% of Seek candidates look for salary in initial job ads (SEEK Employment Marketplace, 2023, Candidate Insights – What’s happening Post-Pandemic?).

In an uncertain market where inflation remains a challenge, candidates are still seeking strong compensation. With specialised or niche IT skills often in lower demand compared to supply, many IT job seekers still have the ability to seek a specific rate or salary. To continue to attract that specialised talent, companies must ensure their salary offerings are in line with, if not above industry standards. They might also consider providing comprehensive benefits packages, performance bonuses, and clear paths for financial growth. Transparent communication about compensation and financial rewards can demonstrate to potential hires that a company recognises and values their worth and contribution.

​​Job Stability

Considering salary is of course a standard consideration for job seekers, but given current economic uncertainty, there is considerably more attention being given to the longevity and stability of roles in conjunction with remuneration considerations.

“In our current job market, I’m finding that candidates in Canberra are equally driven by money and job stability. They will consider moving to a new contract opportunity if there is a better rate on offer, however, if their existing contract is long-term with extension prospects, they are often more likely to stay where they are.” – Antonia Sanchez, Paxus Account Manager – ACT.

Bhatia is noting a similar trend with contract length having become a significant factor in addition to rates, mentioning that “most candidates that I have spoken with lately are considering a minimum of 6-month contracts.”

​​Employer Branding

Following a tumultuous few years for the IT job market, benefits like culture and flexibility are now simply expected. Even as candidate supply has increased, employers must continue to focus on their unique offerings. This is supported by our LinkedIn poll, which saw 19% of respondents listing ‘employer culture and reputation’ as their priority.

Interested in making the most of this trend? Invest in effective storytelling, showcasing company culture, and highlighting success stories of current employees. Engaging an online presence on social media and professional networks, along with a great candidate experience during the recruitment process, can set a company apart as an employer of choice.

Interested in more market insights? Discover the top tech roles, contractor rate data and more in our latest Contractor Rate Guide + Market Insights publication to find out.

If you’re looking for your next role or looking to fill roles – get in touch with our team across Australia or search our open roles now!

Business meeting in a glass-walled conference room, with a presenter speaking beside a whiteboard labeled “AI.”
By Anita Brdjanovic July 27, 2026
When ChatGPT burst onto the scene, it sparked a wave of curiosity about Artificial Intelligence. That curiosity has since evolved into business strategy. Australian organisations are no longer asking whether they should adopt AI, they're focused on how to embed it into everyday operations, and who they need to make it happen. AI, Big Data and Cybersecurity are among the fastest-growing skill areas globally, while almost 40% of the skills required for work are expected to change by 2030. For employers, this is fundamentally changing hiring priorities. AI has shifted from being a 'nice-to-have' capability to an expectation across many technology roles. Our clients are increasingly asking candidates how they've used AI in their day-to-day work, rather than simply whether they're interested in it. A New Phase Just two years ago, many organisations were experimenting with AI through pilots and innovation teams. Today, AI is being embedded into core business operations. Hiring managers want professionals who can demonstrate real-world AI experience, explain where they've applied it, and articulate the business outcomes. We’re seeing that AI adoption has accelerated across almost every industry. Organisations recognise the need to improve productivity and automate repetitive work, or risk falling behind their competitors. This reflects the shift across Australia's workforce. Jobs and Skills Australia has found that generative AI is more likely to augment existing jobs than replace them, increasing demand for workers who can combine technical capability with business expertise. In Seek’s latest Employment Report , it found that references to AI-related skills in job ads continue to grow, rising 2.9% month-on-month and 68.6% against this time last year. The AI Roles Drawing Investment While software engineers and data scientists remain in demand, organisations are building much broader AI capability. The strongest demand I’m seeing currently is for AI Engineers, Machine Learning Engineers, AI Solution Architects, AI Governance, Responsible AI specialists, and professionals who can integrate AI into existing enterprise platforms. Specifically, AI Governance and Responsible AI roles are growing much faster than many expected. As organisations move AI into production, they're placing greater emphasis on privacy, security, ethics, compliance and risk management rather than focusing purely on developing AI models. But dedicated AI positions are only part of the story. Very recent research from the Australian Government found there is currently no evidence of widespread AI-driven job losses. Instead, AI is reshaping skills requirements and increasing demand for workers who can successfully integrate AI into existing business processes. This is reflective of most clients, who are incorporating AI into existing roles. Software Engineers, Data Engineers, BAs, Product Managers and Solution Architects are increasingly expected to understand AI tools and identify opportunities to apply them within their work. Skills Matter more than Job Titles As AI becomes embedded across organisations, employers are placing greater emphasis on practical capability than specific job titles. The technical skills appearing most frequently in recruitment briefs include Python, Azure AI, Microsoft Copilot, OpenAI services, AWS AI, Databricks, Microsoft Fabric, Retrieval-Augmented Generation (RAG), vector databases, API integration and strong data engineering capability. Industry certifications are also becoming increasingly valuable. Microsoft AI certifications, Azure AI Engineer Associate, Azure AI Fundamentals, Databricks, AWS Machine Learning and Google Cloud AI certifications are helping candidates demonstrate commitment to continuous learning. Certifications alone won't secure a role, though. Hands-on experience remains the priority. Employers want candidates who can demonstrate they've successfully delivered AI projects or embedded AI into existing business processes. Where Employers are Getting it Wrong Despite growing investment in AI, many clients are still refining their hiring strategies. Lots of employers believe they need to hire AI specialists before they're ready. In reality, they can achieve significant value by upskilling their existing workforce and bringing in targeted expertise as and where required. Some organisations are also struggling to define what "AI experience" means. Job descriptions often combine multiple specialist skill sets into one role, making it difficult to find suitable candidates. They can also underestimate how competitive the AI talent market has become. But perhaps the biggest misconception is expecting one person to solve every AI challenge. Successful organisations build multidisciplinary teams and combine internal capability with specialist external expertise where needed. Building AI Capability for the Future For organisations looking to accelerate their AI journey, start with clear business problems rather than implementing AI for its own sake. Invest in your existing workforce through training and upskilling while bringing in experienced specialists to accelerate delivery. The first investment should be in strong foundations. Data quality and governance should be the priority. AI is only as effective as the data that supports it. Ultimately, the organisations seeing the greatest value from AI aren't simply hiring more AI specialists, but building balanced teams with the technical expertise, governance capability and business acumen needed to turn AI into measurable outcomes. Anita Brdjanovic is an experienced Account Manager at Paxus with over 5 years of recruitment experience. Based in Sydney, she specialises in technology recruitment and strategic client partnerships. She works closely with enterprise organisations to connect them with high-quality talent across Data, Cloud, Cyber Security, Infrastructure, Digital, and Project Services. Passionate about building long-term relationships, Anita enjoys helping clients navigate an evolving technology landscape while providing candidates with meaningful career opportunities. She has a strong interest in recruitment market trends, talent strategies, and the future of work.
Person typing on a laptop with floating digital profile and security icons above the keyboard
By Katelyn Buntz July 13, 2026
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Employers increasingly want professionals who can combine deep technical knowledge with business acumen, stakeholder management and the ability to lead change. As AI becomes embedded into everyday work, organisations are placing greater value on people who can use emerging technologies to improve productivity while maintaining governance, security and customer outcomes. Looking ahead FY26/27 is unlikely to replicate the rapid hiring experienced during the technology boom of recent years. While the broader labour market has become more competitive, the market for experienced technology specialists remains tight. Businesses continue to compete for professionals who can modernise legacy systems, strengthen cyber resilience, unlock value from data and help organisations adopt AI responsibly. For employers, a higher volume of applications doesn't necessarily mean a larger pool of qualified talent. And for technology professionals, the outlook remains positive. Particularly for those who continue to build expertise across AI, cloud, cyber security, data and enterprise transformation.
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