Eight LinkedIn tips to get your LinkedIn profile started

Jessica Kruk • June 30, 2020

Posted June 30, 2020  Jessica Kruk

Eight LinkedIn tips to get your LinkedIn profile started

LinkedIn is becoming crucial for job seekers to find new and exciting job opportunities. It has quickly become known as the business platform to build up a reputation as an expert in your field, connect with colleagues (both new and old) and find new opportunities in the marketplace. Whether you're looking for a job or not, if used right LinkedIn can help you progress in your career and stay at the top of people's minds. Here are eight tips to get started on LinkedIn and boost your online career reputation!

Use your headline

Your LinkedIn headline is one of the first things people will see when they come across your profile. By default, LinkedIn will use your current job title and employer. Consider using it to the best of your ability. It can be a great chance to market yourself, use keywords or something descriptive. You have 120 characters to sell yourself. Use all the 120 characters for keywords to make yourself stand out and come up in people's search results.

Join LinkedIn Groups

Join LinkedIn groups relevant to your career, profession and industry. It is a great way to network and find like-minded people. Remember to check in with the groups you have joined and engage in one way – whether commenting on a post, liking a post or asking a question. It gives you a chance to interact with other professionals, puts your name up for recognition and can help establish you as an expert in your field. Could you always consider starting a group yourself? Do you have information that others can benefit from? It's free to make groups, you never know who is interested in your information or wish to connect.Post LinkedIn updates

Post LinkedIn updates

Even by just posting one status update a week on LinkedIn, it shows to your network that you are aware of what's going on in your industry. It's also a great way to promote your personal blog or your company's blog. It's simple and easy to do. This little bit of effort can position you as an expert in your field really quickly.

Ask for recommendations

Many people wait to ask for recommendations until they're on the job hunt. Instead, if a client or colleague gives you positive feedback, ask them to recommend you on LinkedIn then so the recommendation is about a specific project rather than about your general working attitude. It's good etiquette if someone gives you the recommendation to return the favour.

Choose a good profile picture

First impressions count, make sure your photo is friendly and professional. People are more likely to click on a profile that has a profile image. Avoid group shots or low-quality pictures. Everyone should have a decent quality photo that they can add, if not take one with your mobile phone, the resolution will be suitable. Try to use one that is by yourself and not cut others out of the image. Consider these tips when deciding on an image to use:

  • Choose a photo that looks like you, if it doesn't look like you, it can question your credibility.
  • Make sure your face takes up 60% of the image, don't be the guy that has a picture of himself on top of a distant mountain peak. It's very cool that you have been to a great place but people have no idea what you look like.
  • Choose the right expression, don't look too scary, you don't have to wear a big goofy grin if that feels unnatural, but don't look too serious (aka scary).
  • Consider your clothes, you don't want to be over or underdressed. Match your clothes to your professional image. Stick away from patterns and bright colours.
  • Pick a background that isn't too distracting, keep it simple you don't want it to distract from your face.

Read our blog on optimizing your LinkedIn photo here.


Get your Custom URL

Getting a custom URL will make sharing your LinkedIn profile much neater. Simply head to your profile, click “Edit Profile”, go to your basic information section at the top, find the “Public Profile URL” and click “Edit”. Change the URL to your name and save by clicking “Set Custom URL”. Your LinkedIn profile may be promoted on the signature of your email address, your website, your blog and business cards. It may also be added to your resume as an additional resource that an employer can go to in order to scope out your experience, knowledge, skills and connections. It's easier for you to remember and for people to remember you.

Send your LinkedIn messages to your email inbox

Make sure your LinkedIn private messages get send to the email address you use the most so you don't miss important messages. You can register more than one email address and decide on the one you would prefer for your primary address.

Have at least 50 connections

There are over 303 million active LinkedIn users per month. If you have few connections it will either look like you don't network, you know few people in the industry, or it will give the impression that you don't work well with new technology and adapting to social media. Do however be careful to not add people you don't know as your profile can be suspended if enough users indicate that they don't know you. If you're short on connections, you can use your email to search for people in your address book, consider linking them together. If you are a recent graduate, keep in touch with other graduates from your graduating year, it's a good way to keep in contact with people in your industry.

Want more career advice and tips?
Business meeting in a glass-walled conference room, with a presenter speaking beside a whiteboard labeled “AI.”
By Anita Brdjanovic July 27, 2026
When ChatGPT burst onto the scene, it sparked a wave of curiosity about Artificial Intelligence. That curiosity has since evolved into business strategy. Australian organisations are no longer asking whether they should adopt AI, they're focused on how to embed it into everyday operations, and who they need to make it happen. AI, Big Data and Cybersecurity are among the fastest-growing skill areas globally, while almost 40% of the skills required for work are expected to change by 2030. For employers, this is fundamentally changing hiring priorities. AI has shifted from being a 'nice-to-have' capability to an expectation across many technology roles. Our clients are increasingly asking candidates how they've used AI in their day-to-day work, rather than simply whether they're interested in it. A New Phase Just two years ago, many organisations were experimenting with AI through pilots and innovation teams. Today, AI is being embedded into core business operations. Hiring managers want professionals who can demonstrate real-world AI experience, explain where they've applied it, and articulate the business outcomes. We’re seeing that AI adoption has accelerated across almost every industry. Organisations recognise the need to improve productivity and automate repetitive work, or risk falling behind their competitors. This reflects the shift across Australia's workforce. Jobs and Skills Australia has found that generative AI is more likely to augment existing jobs than replace them, increasing demand for workers who can combine technical capability with business expertise. In Seek’s latest Employment Report , it found that references to AI-related skills in job ads continue to grow, rising 2.9% month-on-month and 68.6% against this time last year. The AI Roles Drawing Investment While software engineers and data scientists remain in demand, organisations are building much broader AI capability. The strongest demand I’m seeing currently is for AI Engineers, Machine Learning Engineers, AI Solution Architects, AI Governance, Responsible AI specialists, and professionals who can integrate AI into existing enterprise platforms. Specifically, AI Governance and Responsible AI roles are growing much faster than many expected. As organisations move AI into production, they're placing greater emphasis on privacy, security, ethics, compliance and risk management rather than focusing purely on developing AI models. But dedicated AI positions are only part of the story. Very recent research from the Australian Government found there is currently no evidence of widespread AI-driven job losses. Instead, AI is reshaping skills requirements and increasing demand for workers who can successfully integrate AI into existing business processes. This is reflective of most clients, who are incorporating AI into existing roles. Software Engineers, Data Engineers, BAs, Product Managers and Solution Architects are increasingly expected to understand AI tools and identify opportunities to apply them within their work. Skills Matter more than Job Titles As AI becomes embedded across organisations, employers are placing greater emphasis on practical capability than specific job titles. The technical skills appearing most frequently in recruitment briefs include Python, Azure AI, Microsoft Copilot, OpenAI services, AWS AI, Databricks, Microsoft Fabric, Retrieval-Augmented Generation (RAG), vector databases, API integration and strong data engineering capability. Industry certifications are also becoming increasingly valuable. Microsoft AI certifications, Azure AI Engineer Associate, Azure AI Fundamentals, Databricks, AWS Machine Learning and Google Cloud AI certifications are helping candidates demonstrate commitment to continuous learning. Certifications alone won't secure a role, though. Hands-on experience remains the priority. Employers want candidates who can demonstrate they've successfully delivered AI projects or embedded AI into existing business processes. Where Employers are Getting it Wrong Despite growing investment in AI, many clients are still refining their hiring strategies. Lots of employers believe they need to hire AI specialists before they're ready. In reality, they can achieve significant value by upskilling their existing workforce and bringing in targeted expertise as and where required. Some organisations are also struggling to define what "AI experience" means. Job descriptions often combine multiple specialist skill sets into one role, making it difficult to find suitable candidates. They can also underestimate how competitive the AI talent market has become. But perhaps the biggest misconception is expecting one person to solve every AI challenge. Successful organisations build multidisciplinary teams and combine internal capability with specialist external expertise where needed. Building AI Capability for the Future For organisations looking to accelerate their AI journey, start with clear business problems rather than implementing AI for its own sake. Invest in your existing workforce through training and upskilling while bringing in experienced specialists to accelerate delivery. The first investment should be in strong foundations. Data quality and governance should be the priority. AI is only as effective as the data that supports it. Ultimately, the organisations seeing the greatest value from AI aren't simply hiring more AI specialists, but building balanced teams with the technical expertise, governance capability and business acumen needed to turn AI into measurable outcomes. Anita Brdjanovic is an experienced Account Manager at Paxus with over 5 years of recruitment experience. Based in Sydney, she specialises in technology recruitment and strategic client partnerships. She works closely with enterprise organisations to connect them with high-quality talent across Data, Cloud, Cyber Security, Infrastructure, Digital, and Project Services. Passionate about building long-term relationships, Anita enjoys helping clients navigate an evolving technology landscape while providing candidates with meaningful career opportunities. She has a strong interest in recruitment market trends, talent strategies, and the future of work.
Person typing on a laptop with floating digital profile and security icons above the keyboard
By Katelyn Buntz July 13, 2026
If last financial year was characterised by cautious hiring and tighter budgets, FY26/27 is shaping up to be a year of targeted investment. Organisations are no longer hiring for growth alone; they're hiring for capability. While overall recruitment activity has moderated, employers continue to compete aggressively for technology professionals who can deliver transformation, harness AI and modernise digital infrastructure. The latest SEEK Employment Report reflects this changing landscape. National job advertisements have eased 4.5% YoY, but Science & Technology remains one of Australia's strongest-performing sectors, recording 2% monthly growth and 7% annual growth. At the same time, applications per job advertisement have increased 5.5% over the past year, signalling a more competitive market for candidates overall. Beneath that lies a different story for specialist technology talent. Businesses are hiring with greater precision Rather than broad recruitment drives, organisations are investing in fewer, higher-impact roles that directly support business priorities. This reflects broader workforce trends across Australia. Digital occupations continue to be some of the country's most persistent areas of skills shortage, particularly Software and Applications Programmers, Cyber Security Specialists and Database and Systems Administrators. As organisations continue investing in digital capability, competition for experienced professionals in these fields remains strong. At the same time, many employers are shifting their focus to building future-ready teams with expertise in AI, cloud technologies, cyber security and enterprise transformation. AI is reshaping tech hiring Artificial intelligence continues to influence hiring priorities across Australia. SEEK reports that references to AI-related skills in job advertisements have increased 68.6% over the past year. Despite this rapid growth, AI-related terminology still appears in only 1.9% of all Australian job advertisements, highlighting that most organisations are embedding AI into existing roles rather than creating entirely new positions. The trend is echoed globally. According to the World Economic Forum , AI and information processing technologies are expected to be the biggest drivers of business transformation over the next five years. Employers anticipate continued growth in demand for AI specialists, Big Data Specialists, FinTech Engineers and Software Developers as organisations accelerate technology investment. Similarly, LinkedIn found that professionals with AI skills are being hired at significantly higher rates than those without them, reinforcing that AI literacy is rapidly becoming simply a competitive advantage rather than a niche capability. Technology roles expected to remain in highest demand Starting FY26/27, demand is expected to remain strongest for professionals supporting digital transformation, data, cloud and cyber initiatives. Some of the roles likely to remain in highest demand include: AI Engineers and Machine Learning Engineers Data Engineers and Data Architects Cyber Security Analysts, Engineers and Security Architects Cloud Engineers and Cloud Architects Platform and DevOps Engineers Software Engineers (particularly Full Stack and Backend Developers) Enterprise Architects Technical Business Analysts Project Managers and Delivery Leads supporting large transformation programs Salaries continue to hold firm Although hiring volumes have become more measured, salary growth remains resilient. The latest SEEK Advertised Salary Index shows national advertised salaries increased 4.1% over the past year, with employers continuing to offer higher remuneration to secure critical talent, although at a slower pace than previous years. Across the technology sector, salary growth is strongest where skills remain scarce and directly support business transformation. Contract rates also remain strong for professionals with experience across government, financial services, infrastructure and enterprise technology programs, particularly where security clearances or specialist domain knowledge are required. Adaptability is becoming the most valuable skill One of the clearest workforce trends emerging is that technical expertise alone is no longer enough. Analytical thinking, resilience, technology literacy and continuous learning are among fast growing workforce capabilities. Employers increasingly want professionals who can combine deep technical knowledge with business acumen, stakeholder management and the ability to lead change. As AI becomes embedded into everyday work, organisations are placing greater value on people who can use emerging technologies to improve productivity while maintaining governance, security and customer outcomes. Looking ahead FY26/27 is unlikely to replicate the rapid hiring experienced during the technology boom of recent years. While the broader labour market has become more competitive, the market for experienced technology specialists remains tight. Businesses continue to compete for professionals who can modernise legacy systems, strengthen cyber resilience, unlock value from data and help organisations adopt AI responsibly. For employers, a higher volume of applications doesn't necessarily mean a larger pool of qualified talent. And for technology professionals, the outlook remains positive. Particularly for those who continue to build expertise across AI, cloud, cyber security, data and enterprise transformation.
Hands interacting with a blue futuristic digital interface on a glass screen
By Jennifer James May 19, 2026
Discover how South Australia's project market is evolving, raising the bar for PMs with increased competition and AI-driven changes in delivery expectations.
A silhouette of a group of people standing in a row against a light background, overlaid with digital blue data lines.
By Katelyn Buntz April 1, 2026
Build a flexible contractor workforce with proven strategies to tackle skills shortages, support hybrid work, and retain top tech talent.
Woman in a blue shirt using a laptop in a data center, rows of servers visible in the background.
By Katelyn Buntz March 2, 2026
Navigate Australia’s evolving tech and digital job market in 2026. Discover how to highlight in-demand skills and win permanent or contract roles.
Woman at desk with laptop, smiling, holding mug, near window with blinds.
By Katelyn Buntz February 15, 2026
Understand seasonal hiring trends in Australia’s IT and tech market and learn the best times to hire or look for work.
Show More