The problem of gender equality in tech is a problem for us all

Kim Wouters • December 10, 2020

Posted December 10, 2020  Kim Wouters

The problem of gender equality in tech is a problem for us all

Despite achieving some gains towards gender diversity within the technology industry, we’re still a long way off to achieving equality in the sector. And with technology becoming increasingly intertwined into our day-to-day lives, it’s become crucial for us to have a tech workforce that truly represents our broader society. If we don’t, the consequences could impact us all.

Females are the minority in tech

Overall, females continue to be under-represented in technology jobs, management positions and academic roles. In a recent Organisation for Economic Co-operation and Development (OECD) report, it discovered males were four times more likely to hold a technology role than females.

In this ever-evolving world, cyber risks are mounting, and organisations have been faced with the following challenges:

With emerging technologies like artificial technology (AI) and machine learning, this compounds the situation further. Not only has it been estimated AI could replace over 180 million women’s jobs across 30 countries, but the people involved in developing this technology are also predominantly male. In a recent International Monetary Fund (IMF) report, it found only 22% of the AI workforce were female.

You only get what you put in

So, in male dominated teams it’s not surprising biases inadvertently reinforce societal stereotypes and gender bias. An example of this is Apple’s Siri and Amazon’s Alexa. Both are characterized as “polite, subservient digital secretaries” and given female personas. This is then compared with IBM’s Watson who is seen as male and assertive with the ability to solve much more complex problems.

Plus, you’re only getting input from one perspective by having homogenized development teams, and there are numerous examples of new tech products not accounting for the female gender. One example is when Amazon launched an AI-powered recruitment technology that automated some of its recruitment process. However, as the system was trained mainly on men’s resumes, it developed a preference for male applicants and penalised those that used the words ‘women’ and ‘women’s’.

On the flip side, we know having more diversity within teams encourages better social and economic outcomes. In a study of 4,277 Spanish companies found companies that had a higher percentage of women in their research and development teams were more likely to introduce radical new innovations.

And this doesn’t just concern gender. By having teams made up of individuals from different backgrounds, there’s more chance to challenge conventional thinking. In another study of 7,615 London-based companies, it found those with a higher degree of diversity within their leadership team were more likely to develop new products compared with companies that had more homogenous leadership.

The bias starts in school

So, it makes business sense to have a diverse workforce. However, it’s not just a case of employing more women to achieve this if the talent pool is small to begin with. Research has shown gender bias starts in school and continues through into our working lives.

The OECD’s research found girls often lacked confidence to pursue highly-paid careers in science and technology, despite achieving school results the same, if not better, than their male peers. In another study, it asked 15-year-olds if they wanted to work within the technology sector with only 0.5% of girls responding yes compared to 5% of boys.

Additionally, in a study conducted by PwC, they found if you were a boy, you were more likely to have this suggested to you as a career than if you were a girl. Plus, they also discovered 78% of students were unable to name a famous female working in the tech industry. Not surprisingly, the lack of female role models further perpetuates the notion of the sector being a male domain.

So, how do we get the gender balance right?

There are hundreds of initiatives currently underway in Australia to increase the number of girls taking up STEM subjects and pursue careers in tech, such as Code Like a Girl and She Codes. Plus, on International Women’s Day, the Australian Government announced it’s ‘Advancing Women in STEM strategy’, which has three key areas: enabling STEM potential through education, supporting women in STEM careers, and making women in STEM visible.

There are also organisations, like FitT, that provide an extensive Learning and Development Program for its members, as well as partnering with companies to help them retain and grow their own female workforce.

Achieving equality in tech will help us to achieve it everywhere

It’s never been more important to achieve gender equality within the tech industry. New technologies like AI brings immense opportunities, but it also has the potential to halt or regress any progress we’ve made so far. Technology advances could reduce female participation in the workforce with many traditional female-orientated roles becoming obsolete.

In addition, it can also reinforce gender stereotypes and biases due to a lack of team diversity in technology development. Yet, if we increase diversity within the sector, we’re more likely to innovate and produce products that take into account all consumers, as well as driving social and economic progress.

Keep reading
Person holding a tablet with a salary guide on the screen. The cover features a smiling person and the title
By Katelyn Buntz December 2, 2025
Australia’s Tech and Digital, Sales and Marketing, and Finance workforces are entering a new era defined by stabilisation and renewed focus on business outcomes. Whether you’re an employer mapping out your 2026 workforce strategy or a professional planning the next step in your career journey, understanding what’s changing, and what salaries are on offer, can make all the difference. Our just released Salary Guide & Market Insights is our most comprehensive yet. A data-rich snapshot of contractor rates across key states, national permanent salaries, and the trends shaping the market across Government, Technology, Energy, Industrial, Financial and Professional services. Here is a taste of some insights from the guide, which you can download here to read in more extensive detail.
By Katrina Moxey November 19, 2025
The energy and industrial sectors in Australia are transforming, with companies under pressure to work smarter, safer, and greener. As operations continue to go digital, the demand for data-savvy IT talent is surging. At Paxus, we are seeing that modern energy firms aren’t just looking for engineers, they are actively recruiting for data engineers, cloud specialists, cybersecurity consultants, and automation architects who can help evolve operations and drive meaningful, technology-led change. To learn more about what’s driving these trends and what it means for employers and professionals alike, we sat down with Emile Stanton, Paxus’ Industrial & Energy Sector Head. Q: From your perspective, how is the energy and industrial job market evolving, particularly as companies push for greater operational efficiency, safety, and sustainability? The job market across Australia’s energy, mining and industrial sector is evolving quickly as organisations double down on operational efficiency, safety, and sustainability targets. From a technology perspective, this shift is creating significant demand for digital talent who can modernise core systems and enable smarter, data driven operations. Companies are investing heavily in advanced analytics, automation, and integrated OT/IT environments to streamline processes, reduce downtime, and meet regulatory and ESG expectations. As a result, roles that support these capabilities such as data engineers, cloud specialists, cyber security consultants, developers, and solution architects are in high demand. Sustainability initiatives are also reshaping the market. Organisations are accelerating investment in electrification, renewable integration, carbon tracking systems, and digital monitoring tools. This is creating a need for IT professionals who can build secure data pipelines, develop digital reporting frameworks, and support real time emissions tracking and optimisation. Likewise, the push for safer operations is driving further adoption of remote operations centres, autonomous equipment, and predictive maintenance technologies – all of which demand IT talent skilled in edge computing, systems integration, and advanced analytics. Overall, the market is shifting from traditional, siloed roles toward hybrid IT profiles that combine technical expertise with operational understanding. Organisations increasingly seek candidates who can translate operational challenges into digital solutions, positioning digital talent as a critical enabler of productivity, compliance, and sustainability outcomes. Q: What technology advancements are having the biggest impact on how organisations operate and hire in this sector right now? Technology adoption in this sector is rapidly accelerating, and this is directly influencing hiring activity. AI, machine learning, and advanced analytics are driving more data-driven decision-making across the asset lifecycle — from predictive maintenance to production optimisation. IIoT and sensor technologies are providing unprecedented volumes of real-time operational data, increasing demand for candidates skilled in automation and data engineering. Digital twins and simulation models are becoming standard tools for planning, scenario modelling, and asset performance forecasting. Remote operations, robotics, and automation systems continue to reduce manual and hazardous work, creating the need for consultants who can manage, optimise, and secure these systems. Cybersecurity and cloud expertise is also proving crucial in the merging between IT and OT environments, prompting companies to prioritise hiring security architects, OT security specialists and cloud engineers who understand industrial operations. Whilst demand in these niche roles continues, so does the demand of project services professionals including business analysts, project managers and change managers. They ensure large-scale digital initiatives are effectively delivered and embedded. These roles bridge technical teams and operational stakeholders, manage scope and governance, and lead the cultural and behavioural changes needed for successful adoption. Without them, organisations struggle to realise the full value of their technology investments. Q: Between the rise of data-driven operations and broader industry pressures, what capabilities are organisations prioritising most, and why? In response to increasing digitalisation and external market pressures, companies are prioritising capabilities that directly improve operational outcomes, strengthen compliance, and mitigate risk. Data engineering and analytics skills sit at the top of this list because organisations recognise the value of leveraging their existing operational data to reduce downtime, improve asset reliability, optimise performance, and improve decision-making. Automation and remote-operations capabilities are also key, helping companies improve safety and working conditions, stabilise operations in remote locations, and reduce dependency on travel. Project services functions are increasingly critical to deliver complex, large-scale digital initiatives. Companies are also maturing their workforce planning and ability to flex their talent models in line with project cycles, so they can mobilise quickly when approvals or decisions shift. Q: With high demand for data and technical skills, how are organisations approaching talent retention and forecasting workforce needs to address skills gaps? To tackle skills shortages, organisations are investing heavily in workforce development, retention strategies, and long-term capability forecasting. Many are building internal academies or partnering with educational institutions to reskill existing staff into high-demand areas such as data engineering, automation, cloud, and cybersecurity. Workforce planning is becoming more closely aligned with project pipelines, mapping talent needs to project approval cycles, construction phases, and operational timeframes. This helps companies decide when to hire permanent staff, when to leverage contractors, and when to develop talent internally. Retention strategies include offering clearer career paths in digital and technical streams, providing flexibility where operationally possible, and using targeted benefits or bonuses to retain scarce skillsets. Expanding talent pools is another focus through migration pathways, graduate programs, and diversity-focused initiatives. These help broaden participation in technical roles. Trusted recruitment partners are increasingly valuable. With talent shortages widespread and highly specialised skills difficult to source, organisations are relying more heavily on specialist recruiters who understand the nuanced requirements of energy, mining, and industrial IT roles. These partners provide market intelligence, access to passive talent pools, benchmarking insights, and rapid mobilisation of both permanent and contingent workers. By collaborating with recruitment partners early — particularly during forecasting and project‑planning phases — organisations are better equipped to anticipate skills gaps, reduce time‑to‑hire and maintain continuity across critical digital initiatives. Q: What guidance would you give to organisations and professionals navigating these changes in the energy and industrial market? For organisations, the most important step is to align hiring decisions to strategic project timelines and digital transformation priorities. Instead of hiring reactively, companies would benefit from mapping their critical roles in advance and planning how to acquire or develop each capability, whether through internal development or leveraging trusted resourcing partners. Developing hybrid skill sets internally — where domain experts gain competency in data, automation, or cloud technologies — is one of the most cost-effective and sustainable workforce strategies. Considering ongoing talent shortages, organisations that combine internal upskilling pathways with well-structured use of contractors will be best positioned to maintain operational continuity. An increasingly vital part of this strategy is partnering with trusted recruitment specialists. The complexity of modern digital roles — and the scarcity of skilled professionals across the energy, mining, and industrial sector — means organisations benefit significantly from recruitment partners who understand market conditions, emerging skill trends, and niche technical requirements. Engaging these partners early allows companies to forecast talent needs more accurately, shorten hiring timelines, access passive candidate networks and ensure project-critical roles are secured ahead of demand. For professionals potentially looking for their next opportunity, the focus should be on developing a T-shaped skillset: deep expertise in a core area complemented by digital capabilities such as data analysis, cloud, automation, or OT cybersecurity. Candidates should aim to demonstrate measurable impact, which sets them apart in a competitive market. Working with trusted recruitment partners can provide early insight into emerging opportunities, access to unadvertised roles, and guidance on how to align skills with evolving industry demand. Staying adaptive, digitally capable, and connected to market trends positions candidates to thrive as the energy and industrial sector continues to transform. Key Takeaway Australia’s energy and industrial sector is evolving rapidly, with technology, data, and digital talent at the heart of operational efficiency, safety, and sustainability. Success for organisations hinges on strategic workforce planning, hybrid skill development, and partnering with trusted recruitment specialists. For professionals, adaptability and cross-functional digital expertise are key to thriving in this dynamic market. Learn More & Connect Discover how Paxus can support your energy and industrial recruitment strategy and connect with the right talent. Explore our Energy & Industrial Recruitment Services to learn more about how we can assist you with your next hire. For personalised advice or to discuss your organisation’s hiring needs, reach out to our Energy & Industrial Sector Head, Emile Stanton. Email Emile Connect with Emile on LinkedIn
People analyzing data displayed on a tablet with papers and a calculator on a table.
By Katrina Moxey November 6, 2025
How Australia's financial services job market is shifting: talent mobility after layoffs, in-demand hybrid roles, and hiring advice from Paxus' Corin Leckie.
Person holding locked smartphone in front of a laptop.
October 8, 2025
October is Cyber Security Awareness Month, and cyber security jobs in Australia are booming—with the public sector leading the charge.
A woman is sitting at a desk in front of a laptop computer.
May 21, 2025
Land your dream job with our top tips—research the company, use keywords, back your skills with facts, update profiles, and proofread for a winning application.
A computer chip with the word ai written on it is sitting on top of a motherboard.
May 19, 2025
​It’s no secret recruitment is rapidly advancing. As an industry we’re being forced to implement new technologies to make the hiring process more effective and efficient. One recurring question we’re seeing through numerous panels, webinars, and forums is: How will artificial intelligence (AI) change the future of recruiting?
Show More