The problem of gender equality in tech is a problem for us all

Kim Wouters • December 10, 2020

Posted December 10, 2020  Kim Wouters

The problem of gender equality in tech is a problem for us all

Despite achieving some gains towards gender diversity within the technology industry, we’re still a long way off to achieving equality in the sector. And with technology becoming increasingly intertwined into our day-to-day lives, it’s become crucial for us to have a tech workforce that truly represents our broader society. If we don’t, the consequences could impact us all.

Females are the minority in tech

Overall, females continue to be under-represented in technology jobs, management positions and academic roles. In a recent Organisation for Economic Co-operation and Development (OECD) report, it discovered males were four times more likely to hold a technology role than females.

In this ever-evolving world, cyber risks are mounting, and organisations have been faced with the following challenges:

With emerging technologies like artificial technology (AI) and machine learning, this compounds the situation further. Not only has it been estimated AI could replace over 180 million women’s jobs across 30 countries, but the people involved in developing this technology are also predominantly male. In a recent International Monetary Fund (IMF) report, it found only 22% of the AI workforce were female.

You only get what you put in

So, in male dominated teams it’s not surprising biases inadvertently reinforce societal stereotypes and gender bias. An example of this is Apple’s Siri and Amazon’s Alexa. Both are characterized as “polite, subservient digital secretaries” and given female personas. This is then compared with IBM’s Watson who is seen as male and assertive with the ability to solve much more complex problems.

Plus, you’re only getting input from one perspective by having homogenized development teams, and there are numerous examples of new tech products not accounting for the female gender. One example is when Amazon launched an AI-powered recruitment technology that automated some of its recruitment process. However, as the system was trained mainly on men’s resumes, it developed a preference for male applicants and penalised those that used the words ‘women’ and ‘women’s’.

On the flip side, we know having more diversity within teams encourages better social and economic outcomes. In a study of 4,277 Spanish companies found companies that had a higher percentage of women in their research and development teams were more likely to introduce radical new innovations.

And this doesn’t just concern gender. By having teams made up of individuals from different backgrounds, there’s more chance to challenge conventional thinking. In another study of 7,615 London-based companies, it found those with a higher degree of diversity within their leadership team were more likely to develop new products compared with companies that had more homogenous leadership.

The bias starts in school

So, it makes business sense to have a diverse workforce. However, it’s not just a case of employing more women to achieve this if the talent pool is small to begin with. Research has shown gender bias starts in school and continues through into our working lives.

The OECD’s research found girls often lacked confidence to pursue highly-paid careers in science and technology, despite achieving school results the same, if not better, than their male peers. In another study, it asked 15-year-olds if they wanted to work within the technology sector with only 0.5% of girls responding yes compared to 5% of boys.

Additionally, in a study conducted by PwC, they found if you were a boy, you were more likely to have this suggested to you as a career than if you were a girl. Plus, they also discovered 78% of students were unable to name a famous female working in the tech industry. Not surprisingly, the lack of female role models further perpetuates the notion of the sector being a male domain.

So, how do we get the gender balance right?

There are hundreds of initiatives currently underway in Australia to increase the number of girls taking up STEM subjects and pursue careers in tech, such as Code Like a Girl and She Codes. Plus, on International Women’s Day, the Australian Government announced it’s ‘Advancing Women in STEM strategy’, which has three key areas: enabling STEM potential through education, supporting women in STEM careers, and making women in STEM visible.

There are also organisations, like FitT, that provide an extensive Learning and Development Program for its members, as well as partnering with companies to help them retain and grow their own female workforce.

Achieving equality in tech will help us to achieve it everywhere

It’s never been more important to achieve gender equality within the tech industry. New technologies like AI brings immense opportunities, but it also has the potential to halt or regress any progress we’ve made so far. Technology advances could reduce female participation in the workforce with many traditional female-orientated roles becoming obsolete.

In addition, it can also reinforce gender stereotypes and biases due to a lack of team diversity in technology development. Yet, if we increase diversity within the sector, we’re more likely to innovate and produce products that take into account all consumers, as well as driving social and economic progress.

Keep reading
By Katelyn Buntz • September 28, 2026
If you’re looking for a job in Melbourne, you may have noticed that the hiring process feels a little slower this year. But slower hiring doesn’t mean businesses have stopped hiring. According to Harje Kaur, Account Manager at Paxus, Melbourne based employers are simply taking more time to identify the right candidate, particularly when it comes to finding someone who is the right fit for the team. Employers Are Being More Selective Rather than rushing to fill vacancies, businesses are taking a more considered approach to recruitment. Employers are looking for candidates who tick the right boxes across skills, experience and team fit. As a result, recruitment processes can take longer, with more consideration given to whether a candidate can deliver genuine value to the business. For candidates, this means the job search may require a little more patience. But there are still quality opportunities available across the Melbourne market. Quality over quantity when applying for jobs When hiring processes are taking longer, it can be tempting to respond by sending out as many applications as possible. Instead, candidates should focus on quality over quantity. Rather than tailoring your CV and application to every job description word-for-word, focus on demonstrating what you have achieved and the value you could bring to the organisation. Consider: What have you achieved? Go beyond listing your responsibilities and highlight measurable outcomes. What makes you different? Identify the skills, experience or perspective that set you apart. What value can you bring? Think about how your experience could solve a problem, improve a process or contribute to the team's goals. Employers want to understand not just what you've done, but what impact you could have in their business. What Job Seekers Should Focus On A slower recruitment process can be frustrating, but it shouldn't discourage candidates from pursuing opportunities. The Melbourne job market continues to offer opportunities for skilled professionals. The key is to be strategic about where you apply and how you position yourself. Don't just tell employers what you've done. Show them what you achieved, what you can bring to the table and why you're the right fit for their team. Looking for your next opportunity in Melbourne? The Paxus team works with organisations across Melbourne and Australia to connect skilled professionals with opportunities across technology, digital, finance, sales and marketing. Whether you're actively looking for your next role or want to understand what's happening in the Melbourne employment market, talk to the Paxus team about your next career move or search available jobs here .
By Katelyn Buntz • September 22, 2026
You’re getting the interviews, but you’re constantly coming in second. If you’re regularly securing interviews but just missing out on the role, your CV probably isn’t the problem. The next step is looking at what happens once you’re in the interview room. In this competitive job market, getting an interview is an achievement. But when several candidates have similar skills and experience, how you communicate, prepare and connect in the interview will make a real difference. Nathan Coller, Senior Account Director at Paxus, shares three practical interview tips to help you stand out from the competition. 1. Pitch with Purpose One of the best ways to start an interview confidently is to have a clear 60-second pitch prepared. Think about three things: Who are you? What skills and experience do you bring? What differentiates you from other candidates? Your pitch shouldn’t simply be a summary of your resume. Instead, tailor it to the role and the organisation. Think about what the employer needs and highlight the experience and strengths you have that directly address those needs. A strong introduction gives the interviewer a clear understanding of your value from the outset and sets the tone for the rest of your conversation. 2. Prepare Beyond the Job Description Reading the job description is essential, but it shouldn’t be the end of your interview preparation. Take the time to research the company, its priorities and the people interviewing you. Look at their professional backgrounds and previous experience. You may discover common connections, shared industries, projects or areas of interest that can help you build rapport. This research can also help you ask more relevant questions and tailor your answers to the organisation, rather than giving generic interview responses. 3. Make Your Connection Count Skills and experience matter, but an interview is also an opportunity to show who you are. Focus on building rapport early. Be yourself, bring some personality and show some energy. The goal isn’t to deliver perfectly rehearsed answers, it’s to have a genuine conversation and leave the interviewer with a strong sense of what it would be like to work with you. Your questions can also help you stand out. Try asking: “What would success look like in the first three-six months?” Or, towards the end of the interview: “Is there anything I haven’t answered today that I can elaborate on?” These questions demonstrate curiosity and give you one final opportunity to address any concerns or reinforce your suitability for the role. From Interview to Job Offer If you’re consistently making it to interview stage but missing out on the offer, don’t assume you need to completely overhaul your CV or start applying for more roles. Instead, look at what you can improve between getting the interview and getting the job. Are you clearly communicating your value? Have you done enough research? Are you tailoring your responses? And, perhaps most importantly, are you making a genuine connection with the people interviewing you? Small changes to your interview preparation can make a significant difference. Pitch with purpose. Prepare properly. Make your connection count. Looking for your next opportunity? At Paxus, our recruitment consultants work with candidates across technology, digital, finance, sales and marketing, connecting skilled professionals with opportunities across Australia. Whether you’re actively looking for your next role or simply want to understand what’s happening in the market, our team can help you navigate your next career move. Search open jobs here or talk to the Paxus team about your next opportunity .
Business meeting in a glass-walled conference room, with a presenter speaking beside a whiteboard labeled “AI.”
By Anita Brdjanovic • July 27, 2026
Learn about the AI talent organizations need in Australia. Find out key skills & roles in demand. Contact us for recruitment solutions!
Person typing on a laptop with floating digital profile and security icons above the keyboard
By Katelyn Buntz • July 13, 2026
Explore the latest IT hiring trends in Australia. Find top talent or your next job opportunity today!
Hands interacting with a blue futuristic digital interface on a glass screen
By Jennifer James • May 19, 2026
Discover how South Australia's project market is evolving, raising the bar for PMs with increased competition and AI-driven changes in delivery expectations.
A silhouette of a group of people standing in a row against a light background, overlaid with digital blue data lines.
By Katelyn Buntz • April 1, 2026
Build a flexible contractor workforce with proven strategies to tackle skills shortages, support hybrid work, and retain top tech talent.
Show More