The top 10 overused buzzwords on LinkedIn profiles

By Jessica Kruk • March 10, 2017

Posted March 10, 2017  By Jessica Kruk

The top 10 overused buzzwords on LinkedIn profiles

​It's no doubt that LinkedIn is one of the key tools that many job seekers use when looking for a job. With over 460 million users, it is also no secret that recruiters and employers trawl LinkedIn when looking for candidates.

Your first impression

With a recent study showing that most people make a decision about a LinkedIn profile in five to 10 seconds, it is more important than ever to make sure that your profile stands out. This means in order to get noticed, you must differentiate yourself from your peers. Part of this process involves eliminating or minimising the use of common buzzwords that can make your profile look generic.

What buzzwords should I avoid?

LinkedIn has recently identified the 10 most overused buzzwords for 2017. Have a go at eliminating these from your profile, and replace them with words that are more unique to your skillset:

  • Specialised
  • Leadership
  • Passionate
  • Experienced
  • Strategic
  • Focused
  • Expert
  • Creative
  • Successful
  • Excellent
What LinkedIn says

In a recent article by the Huffington Post, LinkedIn Head of Communications Australia and New Zealand Shiva Kumar said: “People get into the habit of using generic words instead of creating a profile that reflects who you are. You might not be able to avoid all the buzzwords, especially given we live in a world of buzzwords but if you are using one or two, then make sure you add some evidence to back up that particular word. If you say you're passionate about app development, then show an article you've written about the topic, or the projects you've done. This makes your profile a bit more credible, otherwise you become one of the crowd rather than standing out.”

Read more

If you are looking for a new job and need some extra help getting your LinkedIn profile noticed, here are our top tips for creating a captivating profile photo.

People shaking hands in an office, other colleagues in background.
By Katelyn Buntz January 22, 2026
Federal Government ICT hiring is evolving. Explore demand, skills shortages, and digital uplift insights from Paxus’ Federal Government experts.
Woman stretches on road marked with
By Katrina Moxey January 12, 2026
2026 is shaping up to be a year of opportunity, especially for those who know where to focus. While overall hiring is stabilising across Australia, specialist skills remain in high demand, and candidates who position themselves strategically can command premium rates and faster placements. Our 2026 Salary Guide & Market Insights gives you the inside track on where opportunities are emerging, which skills are most sought-after, and how you can stand out to employers in a competitive market.
Person holding a glowing human figure hologram; concept of human resources or networking.
By Katrina Moxey January 5, 2026
Explore the 2026 talent market outlook with salary trends, contractor rates, and critical skills insights from the Paxus Salary Guide.
Hands pointing at documents on a desk with a coffee cup, pens, and a notebook.
December 16, 2025
Learn what the 2025 hiring market revealed and what’s next for 2026, including digital talent shortages, salary trends, and demand shifts.
Person holding a tablet with a
By Katelyn Buntz December 2, 2025
Hiring or planning your next move in 2026? Discover salary benchmarks, in-demand skills, and market trends across Australia.
Two people in hard hats and vests monitor screens in a control room, pointing at data and schematics.
By Katrina Moxey November 19, 2025
Digital talent is reshaping industrial and energy hiring. Download the Paxus 2026 Salary Guide for salary trends, in-demand roles, and insights.
Show More