Optimising your LinkedIn Profile

With more than 460 million users, LinkedIn has grown into one of the most effective social media tools for job searching globally.

Over 94% of recruiters now use LinkedIn and social media to fill positions – so it is important to optimise your LinkedIn profile so you stand out from the crowd.

To help you create an unforgettable profile, and get closer to your dream job, we have pulled together our top five tips:

1. Get seen

Make sure your profile gets seen by recruiters and employers looking to fill the roles you want. Add searchable keywords to various sections of your profile – for example to your headline, your summary etc.

2. Be creative

Did you know LinkedIn allows you to add a variety of media such as videos, images, documents, links, and presentations to your summary, education, and experience? Stand out by being creative in the way you showcase projects and provide work examples.

3. Save time by saving job searches and setting up alerts

Save up to 10 job searches by clicking ‘save this search’ after conducting a job search. You can also choose to receive daily, weekly or monthly alerts via email to notify you of new jobs that match your search criteria.  

4. Get active

Expand your network and improve your profile’s visibility by joining and participating in relevant industry groups. Once group names appear on your profile – your profile is more searchable. Not only will joining industry relevant groups improve your profile’s searchability, but relevant groups can also help you connect with people in your industry.

5. Make sure your contact details are up to date

A simple but important tip – many people forget to make sure that their contact details are up to date. Make sure you have either an email address or phone number on your profile, to make it easy for recruiters and potential employers to contact you.