Marketing Automation Specialist ( Marketo )

Posted 02 May 2022
SalaryAU$90000 - AU$110000 per annum + Package ( Including Super )
LocationMelbourne CBD
Job type Permanent
DisciplineDigital
ReferenceBBBH255349_1651465688

Job description

Location : Melbourne
Start date : April & May 2022

What we are looking for

  • 1-2 years of experience in a Marketing Automation role using Marketo.
  • Experience working with customer data, knowledge of data architecture/models & safe handling of data
  • Experience interpreting briefs and aligning business needs to technical solutions in Marketing Automation platforms.
  • Ability to communicate with technical stakeholders and marketing/business areas to reach common understanding
  • HTML/CSS & Marketo's own syntax in email templates
  • Experience using velocity scripting for email personalisation ( Bonus )

Roles & Responsibilities

  • Develop and manage the strategic implementation of programs across Advice, Growth & Acquisition, embedding a triggered-always on approach within business areas & leading the charge on adoption of Marketing automation
  • Partner with stakeholders to design integrated lifecycle journeys to achieve strategic business objectives, covering programs for lead generation, nurture and conversion; member retention & business growth
  • End-to-end cross-channel campaign execution including journey design/visualisation, implementation, asset build, test/QA and ongoing management - including email, SMS, paid media.
  • Build segmented email assets, landing page support & SMS creation/deployment.
  • Work closely with strategy teams , analytics ,CRM & technical delivery teams to ensure Marketo platform has the data, capability and processes needed to enhance journeys.

* INTERVIEWING NOW*
*Please mention your VISA Status/Working Rights in your resume*

Yugal Bhatia ( Yoogle )
+61 (0)3 8680 4362
ybhatia@paxus.com.au
www.linkedin.com/in/yugal-paxus

Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process please contact me on the above contact details.