eCommerce Marketing Manager

Title: eCommerce Marketing Manager
Company Type: Retail (E-commerce)
Location: Eastern Suburbs of Melbourne
Flexibility: 4 Days in the Office + 1 day at Home

Please Note - We CANNOT sponsor visas for this role. Applicants must have full working rights in Australia.

Overview: Join a leading Retail (E-commerce) Australian company, dedicated to quality products and exceptional customer experiences. As the eCommerce Marketing Manager, you'll play a pivotal role in expanding their market presence, driving revenue, and shaping the future of this amazing firm.

Perks of working with them :

• Feast your way into Mondays with complimentary staff lunches!
• Perk up your day with our barista-grade coffee machine, a tea paradise, refreshing drinks, and a snack haven-all at your fingertips.
• Dive into the rhythm of work hard, play hard with quarterly staff events that turn the office into a fun fiesta!
• Pawsitively delightful news: small dogs are not just allowed; they're welcomed stars of our office paw-ty!
• Embrace the best of both worlds with the option to work from the comfort of your own turf one day a week!

Responsibilities:

1. Performance Marketing Management:

   • Oversee and optimize paid marketing channels, including Google Ads, Facebook, Instagram, YouTube, Crieto, and TikTok.
   • Manage a marketing budget exceeding $1 million, ensuring efficient allocation for maximum ROI.
   • Launch innovative campaigns for new products, promotions, and sales events.

2. Organic Marketing and SEO:

   • Enhance Organic Google Search performance and optimize visibility.
   • Provide strategic direction for SEO content creation and technical SEO improvements.
   • Increase website authority and optimize SEO, leveraging contract resources.

3. Social Media Management:

   • Lead organic content creation on platforms like Facebook, TikTok, and Instagram.
   • Monitor and optimize social media performance, utilizing data for strategy adjustments.
   • Coordinate and plan organic promotional activities.

4. Video Marketing:

   • Manage and optimize video channels, with a focus on YouTube.
   • Plan and create engaging in-house video content, aligning with marketing strategies.
   • Direct video content management for seasonal promotions.

5. Email Marketing:

   • Oversee all aspects of email marketing, including weekly EDM campaigns.
   • Drive initiatives to increase email list sign-ups and conduct split testing for optimization.
   • Target specific audience segments with relevant promotions and products.

6. Marketplace Channel Management:

   • Develop and execute a comprehensive strategy for marketplace channels.
   • Integrate software solutions for streamlined marketplace operations.

7. Influencer & PR Marketing:

   • Lead influencer outreach and manage relationships.
   • Develop relationships with media outlets for PR opportunities.
   • Utilize influencers effectively in promotions and advertising content creation.

8. Written Content Management:

   • Lead content strategy, overseeing creation, proofreading, and editing.
   • Ensure consistency and accuracy across the content library.

9. Promotional Planning and Organizing:

   • Develop and manage a marketing calendar aligned with key retail events.
   • Collaborate with various channels for cohesive and effective campaigns.

10. Analytics and Reporting:

    • Manage weekly KPIs and provide detailed monthly performance reports to the CEO.

11. Relationship Management:

    • Maintain and build relationships with partners and brands.

12. Website Management and Performance:

    • Collaborate with UX designers to enhance the website experience.
    • Implement promotional content and tools to improve marketing activities.

13. Customer Segmentation and Analysis:

    • Analyze first-party customer data to inform marketing decisions.
    • Engage directly with customers to understand their buying journey.
    • Utilize analytics tools for data-driven marketing decisions.

Qualifications We Seek

• E-commerce Proficiency: Demonstrated experience and familiarity with e-commerce platforms, online sales strategies, and e-commerce optimization techniques.

• Digital Marketing Acumen: A deep understanding of digital marketing channels, encompassing SEO, content marketing, PPC, social media, and email marketing.

• Exceptional Communication: Strong written and verbal communication skills are essential for creating effective marketing content and facilitating seamless collaboration with team members.

• Innovative Thinking: Display creative thinking to develop unique marketing campaigns and strategies that stand out in a competitive market.

Rachel Fernandez
[email protected]
www.linkedin.com/in/rachel-fernandez/

Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process please contact me on the above contact details.