Title: eCommerce Marketing Manager
Company Type: Retail (E-commerce)
Location: Eastern Suburbs of Melbourne
Flexibility: 4 Days in the Office + 1 day at Home
Please Note - We CANNOT sponsor visas for this role. Applicants must have full working rights in Australia.
Overview: Join a leading Retail (E-commerce) Australian company, dedicated to quality products and exceptional customer experiences. As the eCommerce Marketing Manager, you'll play a pivotal role in expanding their market presence, driving revenue, and shaping the future of this amazing firm.
Perks of working with them :
- Feast your way into Mondays with complimentary staff lunches!
- Perk up your day with our barista-grade coffee machine, a tea paradise, refreshing drinks, and a snack haven-all at your fingertips.
- Dive into the rhythm of work hard, play hard with quarterly staff events that turn the office into a fun fiesta!
- Pawsitively delightful news: small dogs are not just allowed; they're welcomed stars of our office paw-ty!
- Embrace the best of both worlds with the option to work from the comfort of your own turf one day a week!
Performance Marketing Management:
- Oversee and optimize paid marketing channels, including Google Ads, Facebook, Instagram, YouTube, Crieto, and TikTok.
- Manage a marketing budget exceeding $1 million, ensuring efficient allocation for maximum ROI.
- Launch innovative campaigns for new products, promotions, and sales events.
Organic Marketing and SEO:
- Enhance Organic Google Search performance and optimize visibility.
- Provide strategic direction for SEO content creation and technical SEO improvements.
- Increase website authority and optimize SEO, leveraging contract resources.
Social Media Management:
- Lead organic content creation on platforms like Facebook, TikTok, and Instagram.
- Monitor and optimize social media performance, utilizing data for strategy adjustments.
- Coordinate and plan organic promotional activities.
- Manage and optimize video channels, with a focus on YouTube.
- Plan and create engaging in-house video content, aligning with marketing strategies.
- Direct video content management for seasonal promotions.
- Oversee all aspects of email marketing, including weekly EDM campaigns.
- Drive initiatives to increase email list sign-ups and conduct split testing for optimization.
- Target specific audience segments with relevant promotions and products.
Marketplace Channel Management:
- Develop and execute a comprehensive strategy for marketplace channels.
- Integrate software solutions for streamlined marketplace operations.
Influencer & PR Marketing:
- Lead influencer outreach and manage relationships.
- Develop relationships with media outlets for PR opportunities.
- Utilize influencers effectively in promotions and advertising content creation.
Written Content Management:
- Lead content strategy, overseeing creation, proofreading, and editing.
- Ensure consistency and accuracy across the content library.
Promotional Planning and Organizing:
- Develop and manage a marketing calendar aligned with key retail events.
- Collaborate with various channels for cohesive and effective campaigns.
Analytics and Reporting:
- Manage weekly KPIs and provide detailed monthly performance reports to the CEO.
- Maintain and build relationships with partners and brands.
Website Management and Performance:
- Collaborate with UX designers to enhance the website experience.
- Implement promotional content and tools to improve marketing activities.
Customer Segmentation and Analysis:
- Analyze first-party customer data to inform marketing decisions.
- Engage directly with customers to understand their buying journey.
- Utilize analytics tools for data-driven marketing decisions.
Qualifications We Seek
E-commerce Proficiency: Demonstrated experience and familiarity with e-commerce platforms, online sales strategies, and e-commerce optimization techniques.
Digital Marketing Acumen: A deep understanding of digital marketing channels, encompassing SEO, content marketing, PPC, social media, and email marketing.
Exceptional Communication: Strong written and verbal communication skills are essential for creating effective marketing content and facilitating seamless collaboration with team members.
Innovative Thinking: Display creative thinking to develop unique marketing campaigns and strategies that stand out in a competitive market.
Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process please contact me on the above contact details.