eCommerce Marketing Manager

Job details

08 November 2023
AU$110000 - AU$120000 per annum
Job type

Job description

Title: eCommerce Marketing Manager
Company Type: Retail (E-commerce)
Location: Eastern Suburbs of Melbourne
Flexibility: 4 Days in the Office + 1 day at Home

Please Note - We CANNOT sponsor visas for this role. Applicants must have full working rights in Australia.

Overview: Join a leading Retail (E-commerce) Australian company, dedicated to quality products and exceptional customer experiences. As the eCommerce Marketing Manager, you'll play a pivotal role in expanding their market presence, driving revenue, and shaping the future of this amazing firm.

Perks of working with them :

  • Feast your way into Mondays with complimentary staff lunches!
  • Perk up your day with our barista-grade coffee machine, a tea paradise, refreshing drinks, and a snack haven-all at your fingertips.
  • Dive into the rhythm of work hard, play hard with quarterly staff events that turn the office into a fun fiesta!
  • Pawsitively delightful news: small dogs are not just allowed; they're welcomed stars of our office paw-ty!
  • Embrace the best of both worlds with the option to work from the comfort of your own turf one day a week!


  1. Performance Marketing Management:

    • Oversee and optimize paid marketing channels, including Google Ads, Facebook, Instagram, YouTube, Crieto, and TikTok.
    • Manage a marketing budget exceeding $1 million, ensuring efficient allocation for maximum ROI.
    • Launch innovative campaigns for new products, promotions, and sales events.
  2. Organic Marketing and SEO:

    • Enhance Organic Google Search performance and optimize visibility.
    • Provide strategic direction for SEO content creation and technical SEO improvements.
    • Increase website authority and optimize SEO, leveraging contract resources.
  3. Social Media Management:

    • Lead organic content creation on platforms like Facebook, TikTok, and Instagram.
    • Monitor and optimize social media performance, utilizing data for strategy adjustments.
    • Coordinate and plan organic promotional activities.
  4. Video Marketing:

    • Manage and optimize video channels, with a focus on YouTube.
    • Plan and create engaging in-house video content, aligning with marketing strategies.
    • Direct video content management for seasonal promotions.
  5. Email Marketing:

    • Oversee all aspects of email marketing, including weekly EDM campaigns.
    • Drive initiatives to increase email list sign-ups and conduct split testing for optimization.
    • Target specific audience segments with relevant promotions and products.
  6. Marketplace Channel Management:

    • Develop and execute a comprehensive strategy for marketplace channels.
    • Integrate software solutions for streamlined marketplace operations.
  7. Influencer & PR Marketing:

    • Lead influencer outreach and manage relationships.
    • Develop relationships with media outlets for PR opportunities.
    • Utilize influencers effectively in promotions and advertising content creation.
  8. Written Content Management:

    • Lead content strategy, overseeing creation, proofreading, and editing.
    • Ensure consistency and accuracy across the content library.
  9. Promotional Planning and Organizing:

    • Develop and manage a marketing calendar aligned with key retail events.
    • Collaborate with various channels for cohesive and effective campaigns.
  10. Analytics and Reporting:

    • Manage weekly KPIs and provide detailed monthly performance reports to the CEO.
  11. Relationship Management:

    • Maintain and build relationships with partners and brands.
  12. Website Management and Performance:

    • Collaborate with UX designers to enhance the website experience.
    • Implement promotional content and tools to improve marketing activities.
  13. Customer Segmentation and Analysis:

    • Analyze first-party customer data to inform marketing decisions.
    • Engage directly with customers to understand their buying journey.
    • Utilize analytics tools for data-driven marketing decisions.

Qualifications We Seek

  • E-commerce Proficiency: Demonstrated experience and familiarity with e-commerce platforms, online sales strategies, and e-commerce optimization techniques.

  • Digital Marketing Acumen: A deep understanding of digital marketing channels, encompassing SEO, content marketing, PPC, social media, and email marketing.

  • Exceptional Communication: Strong written and verbal communication skills are essential for creating effective marketing content and facilitating seamless collaboration with team members.

  • Innovative Thinking: Display creative thinking to develop unique marketing campaigns and strategies that stand out in a competitive market.

Rachel Fernandez
[email protected]

Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process please contact me on the above contact details.