Digital Marketing and Ecommerce Manager

Job details

Posted
13 September 2024
Salary
AU$150000 - AU$160000 per annum + Inclusive of super
Location
Melbourne
Job type
Permanent
Discipline
Digital
Reference
266958

Job description

  • Role: Digital Marketing & Ecommerce Manager
  • Reporting to: Head of E-commerce, Digital & CRM
  • Channels: Digital (SEM/SEO/SMM, Display), E-commerce, CRM & Affiliate Marketing
  • Flexibility: 3 days in-office, 2 days at home
  • Location: Melbourne

Why Join Us?

Here, you'll do more than manage digital marketing - you'll help shape the future of our brand. Here's why this role and our company are the perfect match for you:

  • Innovative Culture: Be part of a forward-thinking team that embraces creativity and shapes the future of digital marketing.
  • Impactful Role: Lead high-impact campaigns that drive significant brand growth and influence across Australia and more, making a real difference in how we engage with our customers.
  • Collaborate with Top Talent: Work alongside industry experts, sharing knowledge and pushing boundaries for excellence while enhancing your own skills.
  • Shape Retail Marketing: Bring your innovative ideas to life and directly contribute to evolving retail marketing and customer engagement.
  • Career Development: Enjoy substantial personal and professional growth with ample opportunities for advancement and skill development. Your success is our priority.

Role at a Glance:

As the Digital Marketing & Ecommerce Manager, you'll lead the digital strategy to drive growth across online and in-store channels. Overseeing paid media, SEO, social media, and content marketing, you'll ensure alignment with business goals while enhancing customer acquisition, retention, and brand engagement. You'll manage a dynamic team to execute impactful campaigns that elevate the brand's presence.

Key Responsibilities:

1. Develop & Execute Digital Strategy

  • Drive growth and retention through integrated digital strategies across paid performance, SEO/SEM, social media, and content marketing.
  • Align initiatives with business goals, refining strategies to improve acquisition and retention.

2. Lead Performance Marketing

  • Oversee all digital, social, and performance marketing efforts to achieve targets and store growth.
  • Continuously optimize campaigns for both online and physical sales channels.

3. Ecommerce & Omni-channel Leadership

  • Build and execute an ecommerce strategy to drive online traffic and conversion while minimizing impact on store sales.
  • Ensure a seamless omnichannel customer experience that enhances loyalty.

4. Innovate with Digital Technology

  • Implement the latest digital technologies to improve omnichannel performance and customer experience.
  • Collaborate with IT to ensure smooth integration of new tools and platforms.

5. Data-Driven Optimization

  • Use performance data to refine strategies and boost customer acquisition, engagement, and conversion.
  • Implement advanced tracking and attribution models to optimize channel performance.

6. Lead & Develop Teams

  • Manage and mentor a high-performing team of digital marketing experts and external agencies.
  • Ensure best practices in digital marketing, fostering innovation and continuous improvement.

7. Collaborate on Campaign Creation

  • Work closely with marketing, sales, and product teams to develop engaging content and campaigns.
  • Ensure campaigns align with the brand's identity and drive customer engagement.

8. Manage Budgets & Performance

  • Oversee digital marketing budgets, optimizing spend across platforms like Google Ads, Facebook, and TikTok.
  • Monitor ROI and adjust spending strategies to maximize performance.

Technical Qualifications:

  1. 7+ years in Senior digital marketing or E-commerce management
  2. Proficiency in search platforms: PMAX, SA360, Google Ads, Bing Ads, and social media ads (Facebook, Instagram, Pinterest) and GA and GA4.
  3. Proven success in managing performance across both physical stores and online platforms.
  4. Deep understanding of e-commerce metrics: acquisition, conversion, and retention.
  5. Experience with digital marketing tools: Hands-on with performance tracking, attribution models, and data-driven insights.

Non-Technical Qualifications:

  1. Stakeholder management: Proven ability to communicate effectively and build strong relationships with stakeholders at all levels and Demonstrated success in leading projects that drive omni-channel sales growth.
  2. Leadership skills: Ability to inspire, lead, and develop high-performing teams and Expertise in prioritizing tasks, managing timelines, and delivering results.
  3. Budget management: Experience in managing budgets for online, digital, and social media expenditures.
  4. Innovation and curiosity: A track record of testing and learning to improve programs and processes.
  5. Problem-solving abilities: Skilled in identifying issues, prioritizing actions, and implementing solutions based on data and sales drivers.

Rachel Fernandez
[email protected]
www.linkedin.com/in/rachel-fernandez/


Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.