Senior ABM Strategist ( Account Based Marketing )

Posted 02 May 2022
SalarySuper + Bonus
LocationMelbourne CBD
Job type Permanent
DisciplineDigital
ReferenceYB20032022_1651466618

Job description

Location: Melbourne

/* Must have full working rights, Sponsorship NOT on offer */

About the Company

Paxus Recruitment is currently recruiting for a Marketing Agency that specializes in B2B Integrated Marketing. The agency has offices in VIC & NSW with the HQ based in Melbourne. The overall team is 50+ covering specialists across Strategy, Social Media, Marketing Automation, Creative & Brand

Why join this Company

  • Specialist in B2B Marketing
  • Adobe partner
  • Specialize in Account-Based Marketing ( ABM )
  • Employee birthday celebrations, Weekly walks, Table tennis tournaments, Friday night refreshments at the local pub, Team lunches, Trivia nights, etc

What areas will you be working on

  • Strategy
  • Brand
  • Creative
  • Content
  • Digital & Media
  • Marketing Automation

The role has 4 aspects to it

  • Client Success: Design and implement best practice account-based marketing programs for our clients
  • Innovation: Proactively identify new ABM market opportunities, martech and related innovations
  • Leadership: Be an ABM spokesperson and leader in the region
  • Agency Strategy: Support the agency's ABM strategy and growth

What you'll be doing

  • Develops ABM strategy with clients, running workshops with relevant client stakeholders.
  • Implements strategy with consideration to target account lists, content mapping and hyper-personalisation methods.
  • Tracks and optimises performance of ABM programs based on industry benchmarks.
  • Manages selected ABM vendor and alliance partnerships.
  • Supervises the team in the delivery of the ABM program elements such as content, creative, automation and digital

What you'll bring to the table

  • High-performance ABM programs achieving client objectives - on time and budget
  • Ongoing engagement (re-signing) by clients to manage and optimise their ABM program
  • New innovations for improving our ABM solution (eg data services, martech)
  • 100% referenceability and referenceable folio of client proof-of-performance

* INTERVIEWING NOW*
*Please mention your VISA Status/Working Rights in your resume*

Yugal Bhatia ( Yoogle )
+61 (0)3 8680 4362
ybhatia@paxus.com.au
www.linkedin.com/in/yugal-paxus

Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process please contact me on the above contact details.