Digital Marketing Manager {Ecommerce}

• Company Type: Retail / E-commerce
• Role: Digital Marketing Manager
• Channels: SEO, Paid Search, Paid Social, Programmatic, CRM
• Location: Melbourne
• Salary: 140K to 160K Package (Including Super)

1. Digital Marketing Channel Strategy

• Develop and implement multichannel marketing strategies across paid search, paid social, email marketing, and display ads, tailored to the retail industry.
• Plan and execute PPC campaigns on platforms like Google Ads and Bing to drive traffic to product listings and promotions.
• Leverage social media platforms (e.g., Facebook, Instagram, Pinterest) to build brand awareness and engage with the target audience through organic and paid strategies.
• Email marketing campaigns that nurture customer relationships, boost sales, and engage with previous buyers for repeat purchases.
• Manage SEO and content marketing efforts to increase organic traffic, ensuring product descriptions, blogs, and landing pages are optimized.

2. Project Management

• Oversee the execution of digital marketing campaigns from start to finish, ensuring timely delivery and quality results.
• Manage the digital marketing budget to maximize ROI on campaigns, allocate spending effectively, and adjust plans based on performance data.
• Coordinate the development of digital assets like product videos, banners, and social media creatives, working with designers and content creators.
• Monitor the marketing calendar, ensuring seasonal promotions, product launches, and sales events are executed properly across channels.

3. Digital Marketing Online Performance Analysis

• Track and analyze key performance metrics such as traffic, conversion rates, sales, and customer engagement across all digital channels.
• Monitor the competitive landscape to identify trends, gaps, and opportunities that can be leveraged in the company's digital strategy.
• Optimize campaigns based on data insights, adjusting strategies to improve performance and meet KPIs.

4. People Management

• Lead and mentor a team of digital marketing specialists and channel managers, ensuring alignment with company goals and fostering professional development.
• Collaborate with cross-functional teams such as sales, product development, and customer service to ensure marketing initiatives align with broader business objectives.
• Manage relationships with external vendors and agencies, ensuring they meet agreed-upon objectives and deliver high-quality service.

What we are looking for

• 7+ years of experience working in the Digital Marketing Ecosystem.
• Previous experience in an eCommerce or retail environment, to understand customer behaviour, seasonal trends, and product promotion strategies.
• Proficiency across multiple digital marketing channels like paid search (Google Ads, Bing), paid social (Facebook, Instagram), display ads, email marketing, and SEO.
• Strong understanding of analytics tools such as Google Analytics, SEMrush, or other platforms to track and report on campaign performance.
• Experience managing multiple marketing campaigns simultaneously across different channels, ensuring timely execution and quality.
• Ability to manage cross-functional collaboration, working with sales, product development, and external vendors to align marketing efforts with business goals.

Huge bonus if you have

• Familiarity with eCommerce-specific marketing tactics, such as abandoned cart emails, upselling, and cross-selling techniques to drive more conversions.

Yugal Bhatia ( Yoogle )
[email protected]
www.linkedin.com/in/yugal-paxus