Job description
Role: Marketing Automation Lead
MAP's: Marketo, Pardot, Eloqua
Location: Eastern suburbs of Melbourne
Number of People to Manage: 2
Salary: 130K - 140K Package (Inc Super)
*Please mention your VISA Status/Working Rights in your resume*
Why work with this Agency
- Work-life harmony (2 days work from Office, 3 days work from home)
- Work from any global location for up to 4 weeks annually
- Enjoy perks like Public Holiday Swaps
- Pet-friendly atmosphere
- Bunch of team lunches,Birthday day off and celebrations and outings
Expectations and Contributions:
- Develop and implement marketing automation strategies in harmony with broader marketing objectives, ensuring precision and impact.
- Collaborate with clients to discern business objectives, syncing marketing automation strategies. Provide regular, insightful updates and reports showcasing the tangible business impact.
- Lead the selection, implementation, and management of cutting-edge marketing automation platforms (e.g., Marketo, Pardot, SFMC), ensuring seamless integration and optimal functionality.
- Architect and execute targeted marketing campaigns utilizing automation tools, driving specific segment objectives. Analyze results, optimize strategies, and ensure data-driven insights guide ongoing enhancements.
- Design and implement lead nurturing workflows, guiding prospects through the marketing funnel for enhanced conversion rates. Craft personalized content tailored to various stages of the buyer's journey.
- Provide comprehensive training and support to internal teams and clients, ensuring adept utilization of marketing automation tools. Address challenges, troubleshoot effectively, and optimize automation capabilities for maximum efficiency.
- Manage allocated budgets for marketing automation tools, training, and resources. Evaluate ROI of initiatives, adjusting strategies meticulously to enhance effectiveness.
Capabilities and Achievements:
- Proficient in Marketo, Pardot, Eloqua, and similar tools.
- Deep understanding of Martech, CRM, and integration.
- Experienced in planning and optimising campaigns with automation tools.
- Skilled in analytics and reporting for effective communication.
- Strong communicator for technical and non-technical stakeholders.
- Client-facing expertise in presenting strategies and results.
Bonus advantage if you possess:
- B2B Marketing expertise with insights into unique challenges.
- Relevant certifications in marketing automation platforms. (Adobe Marketo)
- Digital agency/ consulting experience, adept at managing diverse clients.
Rachel Fernandez
[email protected]
www.linkedin.com/in/rachel-fernandez/
Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process please contact me on the above contact details.
