Senior SEO Specialist

Role: Senior SEO Specialist
Location: Melbourne

1. Trailblazing Career Growth: Propel your career with innovative strategies that set new benchmarks for client success and team advancement.
2. Energetic Workplace: Thrive in a dynamic, fast-paced, and supportive environment that nurtures both professional and personal development.

1. Ongoing Development: Access a variety of training programs to enhance your skill set continuously.
2. Extra Leave: Enjoy additional annual leave to maintain a healthy work-life balance.
3. Health Initiatives: Benefit from allowances aimed at supporting your health and wellness.
4. Team Engagement: Participate in social events, team lunches, and activities designed to foster a strong sense of community.
5. Employee Incentives: Take advantage of generous discounts and a referral bonus program.

1. Formulate and implement SEO strategies that align with client goals.
2. Conduct comprehensive market and competitor analysis to uncover opportunities.
3. Optimize website content and meta data for targeted keywords.
4. Leverage social media to enhance off-page SEO efforts.
5. Collaborate with content creators to develop and promote high-value content.
6. Perform technical audits and address crawlability and indexing issues.
7. Ensure website architecture, URL structure, and internal linking are SEO-friendly.
8. Promote content to secure high-quality backlinks.
9. Monitor site performance using Google Analytics and Search Console.
10. Generate and adjust SEO performance reports to reflect ROI.

Client Interaction

1. Serve as the main contact for clients regarding SEO strategies and performance.
2. Provide regular updates and insights on SEO metrics.
3. Educate clients on SEO best practices and the impact of activities.
4. Offer ongoing support and guidance to ensure client satisfaction.

1. Over 4 years of SEO experience, preferably in a digital agency.
2. Extensive knowledge of on-page, off-page, and technical SEO.
3. Proficient with keyword research tools like Ahrefs, SEMrush, and Moz.
4. Understanding of website architecture, HTML, CSS, and JavaScript.
5. Experience with tools such as Screaming Frog, DeepCrawl, and Google Search Console.
6. Skilled in Google Analytics, Google Data Studio, and other analytics platforms.
7. Familiarity with e-commerce platforms like Shopify, Magento, and WooCommerce.
8. Strong grasp of conversion rate optimization and mobile SEO best practices.
9. Bonus: Certifications in Google Analytics, Moz, or SEMrush are advantageous.

Rachel Fernandez
[email protected]
www.linkedin.com/in/rachel-fernandez/

Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.