Job description
Company Type: Digital Marketing Agency
Client Type: B2B, Tech & Consulting
Role: Senior SEO Specialist
Location: Melbourne
*Please mention your VISA Status/Working Rights in your resume*
Why work for this agency
- Multiple awards won for their culture and amazing place to work.
- State-of-the-art office, very easily reachable by trains and trams.
- Quality Coffee onsite + Friday Drinks & Snacks every week.
- A dedicated budget set aside for your professional & personal growth.
- Mental Health leave on top of your annual leave.
- Set career path for you to become an SEO Manager in the future.
- Pet-Friendly office
- Employee Discount Package ( Phones, electronics, gym, etc )
- Amazing Tier-1 client campaigns to work on.
About the Role
Technical Implementation (40%)
- Perform regular technical audits to identify and resolve issues affecting search engine crawlability and indexing.
- Implement optimization of web content, including meta tags, headers, and body text, for targeted keywords. Ensure website architecture, URL structure, and internal linking are optimized for search engines.
- Execute promotion of content across various channels to generate backlinks.
- Utilize tools like Google Analytics, Search Console, and other SEO tools to monitor and analyze website performance.
- Generate regular reports on SEO performance, including key metrics like traffic, rankings, and conversions. Measure the return on investment for SEO activities and adjust strategies accordingly.
Client Communication (20%)
- Act as a point of contact for clients regarding SEO matters, providing updates, insights, and recommendations.
- Provide regular reports to clients on SEO performance, including key metrics like traffic, rankings, and conversions.
- Offer insights and recommendations based on performance data to help clients understand the impact of SEO efforts.
- Educate clients on SEO best practices and the importance of various SEO activities.
- Provide ongoing support and guidance to clients to ensure they understand and are satisfied with the SEO strategies being implemented.
Planning & Strategy (40%)
- Develop comprehensive SEO strategies tailored to each client's business goals, industry, and target audience.
- Conduct thorough market and competitor analysis to identify opportunities and threats.
- Plan the optimization of web content, including meta tags, headers, and body text, for targeted keywords.
- Plan the integration of social media platforms to enhance off-page SEO efforts.
- Identify high-value keywords and phrases that align with clients' goals.
- Collaborate with content creators to produce link-worthy content and plan its promotion across various channels.
Requirements
- Must have 2+ years of experience working with SEO preferably in a digital agency environment.
- In-depth knowledge of SEO principles, including on-page, off-page, and technical SEO.
- Proficiency in keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz.
- Understanding of website architecture, HTML, CSS, JavaScript, and how they affect SEO. Experience with tools like Screaming Frog, DeepCrawl, and Google Search Console.
- Proficiency in using Google Analytics, Google Data Studio, and other analytics tools to monitor and report on SEO performance.
- Familiarity with popular e-commerce platforms like Shopify, Magento, WooCommerce, and BigCommerce, and understanding how to optimize these for SEO.
- Knowledge of conversion rate optimization techniques to improve user experience and increase conversions.
- Understanding of mobile SEO best practices and optimization techniques.
- Excellent verbal and written communication skills to interact with clients and present SEO strategies and results clearly.
Bonus if you have certifications with Google Analytics, Moz or SEMrush.
Non-technical skills important for this job
- Communication Skills
- Project Management Skills
- Critical thinking & Problem Solving
- Adaptability & Continuous Learning attitude
*Please mention your VISA Status/Working Rights in your resume to be considered for interviews*
Yugal Bhatia ( Yoogle )
[email protected]
www.linkedin.com/in/yugal-paxus