Senior SEO Specialist {Digital Agency Role}

Job details

Posted
16 October 2023
Salary
Negotiable
Location
Melbourne CBD
Job type
Permanent
Discipline
Digital
Reference
YB19032022

Job description

Company Type: Digital Marketing Agency
Client Type: B2B, Tech & Consulting
Role: Senior SEO Specialist
Location: Melbourne

*Please mention your VISA Status/Working Rights in your resume*

Why work for this agency

  • Multiple awards won for their culture and amazing place to work.
  • State-of-the-art office, very easily reachable by trains and trams.
  • Quality Coffee onsite + Friday Drinks & Snacks every week.
  • A dedicated budget set aside for your professional & personal growth.
  • Mental Health leave on top of your annual leave.
  • Set career path for you to become an SEO Manager in the future.
  • Pet-Friendly office
  • Employee Discount Package ( Phones, electronics, gym, etc )
  • Amazing Tier-1 client campaigns to work on.

About the Role

Technical Implementation (40%)

  • Perform regular technical audits to identify and resolve issues affecting search engine crawlability and indexing.
  • Implement optimization of web content, including meta tags, headers, and body text, for targeted keywords. Ensure website architecture, URL structure, and internal linking are optimized for search engines.
  • Execute promotion of content across various channels to generate backlinks.
  • Utilize tools like Google Analytics, Search Console, and other SEO tools to monitor and analyze website performance.
  • Generate regular reports on SEO performance, including key metrics like traffic, rankings, and conversions. Measure the return on investment for SEO activities and adjust strategies accordingly.

Client Communication (20%)

  • Act as a point of contact for clients regarding SEO matters, providing updates, insights, and recommendations.
  • Provide regular reports to clients on SEO performance, including key metrics like traffic, rankings, and conversions.
  • Offer insights and recommendations based on performance data to help clients understand the impact of SEO efforts.
  • Educate clients on SEO best practices and the importance of various SEO activities.
  • Provide ongoing support and guidance to clients to ensure they understand and are satisfied with the SEO strategies being implemented.

Planning & Strategy (40%)

  • Develop comprehensive SEO strategies tailored to each client's business goals, industry, and target audience.
  • Conduct thorough market and competitor analysis to identify opportunities and threats.
  • Plan the optimization of web content, including meta tags, headers, and body text, for targeted keywords.
  • Plan the integration of social media platforms to enhance off-page SEO efforts.
  • Identify high-value keywords and phrases that align with clients' goals.
  • Collaborate with content creators to produce link-worthy content and plan its promotion across various channels.

Requirements

  • Must have 2+ years of experience working with SEO preferably in a digital agency environment.
  • In-depth knowledge of SEO principles, including on-page, off-page, and technical SEO.
  • Proficiency in keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz.
  • Understanding of website architecture, HTML, CSS, JavaScript, and how they affect SEO. Experience with tools like Screaming Frog, DeepCrawl, and Google Search Console.
  • Proficiency in using Google Analytics, Google Data Studio, and other analytics tools to monitor and report on SEO performance.
  • Familiarity with popular e-commerce platforms like Shopify, Magento, WooCommerce, and BigCommerce, and understanding how to optimize these for SEO.
  • Knowledge of conversion rate optimization techniques to improve user experience and increase conversions.
  • Understanding of mobile SEO best practices and optimization techniques.
  • Excellent verbal and written communication skills to interact with clients and present SEO strategies and results clearly.

Bonus if you have certifications with Google Analytics, Moz or SEMrush.

Non-technical skills important for this job

  • Communication Skills
  • Project Management Skills
  • Critical thinking & Problem Solving
  • Adaptability & Continuous Learning attitude

*Please mention your VISA Status/Working Rights in your resume to be considered for interviews*

Yugal Bhatia ( Yoogle )
[email protected]
www.linkedin.com/in/yugal-paxus