Job description
Role: Social Media Manager (Organic social , content marketing and community management)
Location : Melbourne
Hybrid: 4 days work from home, 1 day work from office
Why work for them:
- Outstanding Team: Friendly, humble, expert, fun-loving, and professional team members who exceed client expectations.
- Creative Excellence: Our creative team excels in brand creation, maximizing sales, and delivering unparalleled ROI.
- High-Quality Production: Our production team is praised for delivering high-quality executions at competitive prices.
- Client Success: We develop unique territories for clients, enabling their success.
- Comprehensive Services: One-stop shop with in-house creative, production, post-production, and media buying for cost efficiency and speed.
Employee Benefits:
- Modern Office: State-of-the-art office with easy access by public transport.
- Gym Membership: Complimentary membership at the neighboring gym.
- Flexibility: Flex Friday and Work-from-Home Fridays.
- Learning Opportunities: Monthly Learn & Lunch events.
- Industry Engagement: Regular participation in industry events and parties.
About the Role:
Responsibilities:
Organic Social & Community Management
- Engagement: Interact with followers, respond to comments, messages, and posts to build community.
- Brand Voice: Consistently represent the brand's voice and persona across all interactions.
- Monitoring: Track social media trends and audience conversations to adapt strategies.
- Growth: Implement strategies to increase followers and engagement organically.
- Analytics: Monitor and report on engagement metrics to assess content performance.
- Crisis Management: Address negative feedback or PR issues tactfully.
Content Strategy
- Content Creation: Oversee or directly create content such as text posts, videos, and images.
- Editorial Calendars: Develop and manage a content calendar for timely marketing campaigns.
- Content Curation: Source relevant content that aligns with the brand's values and audience interests.
- Collaboration: Work with marketing, sales, and design teams to produce cohesive content.
- Integration: Optimize social media content for search engines with relevant keywords.
- Performance Analysis: Use analytics tools to measure content effectiveness and refine strategies.
Paid Social Media
- Campaign Strategy: Design and implement paid social media campaigns aligned with marketing objectives.
- Budget Management: Allocate and manage budgets for paid campaigns to maximize ROI.
- Targeting: Use demographic data to effectively target ads to various audience segments.
- Ad Creation: Supervise the design and writing of compelling ad copy.
- Testing and Optimization: Continuously test and refine ad formats and content for better performance.
- Reporting: Prepare detailed reports on campaign performance with insights and recommendations.
Skills & Experience Required:
- Minimum 3 years of social media management experience, including managing corporate profiles and campaigns.
- Experience in a digital marketing agency environment.
- Proficiency with social media scheduling tools (e.g., Hootsuite, Buffer) and basic understanding of advertising platforms (e.g., Facebook Ads Manager).
- Hands-on experience with paid social campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Strong content strategy skills, including writing, basic graphic design, and familiarity with content management systems.
- Analytical skills to evaluate social media data and improve campaign effectiveness.
- Project management skills to handle multiple projects, timelines, deliverables, and budgets.
- Bonus: Certifications in digital marketing, social media strategy, or platform-specific advertising (e.g., Facebook Blueprint, Google Analytics).
Performance Goals:
- Achieve KPIs set during annual reviews.
- Manage multiple projects simultaneously, ensuring deadlines and budgets are met.
- Exhibit teamwork and a positive attitude.
- Assist in developing the knowledge of Media Executives and Coordinators.
- Follow agency processes for efficiency and quality control.
- Maintain high attention to detail for accurate, high-standard work.
- Uphold a positive and productive attitude.
Rachel Fernandez
[email protected]
www.linkedin.com/in/rachel-fernandez/
Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.
